Rapidly growing manufacturer of a comprehensive range of plastic products is seeking a skilled Marketing Director responsible for managing all marketing operations of the organization, including development, planning, and execution of various marketing programs and advertising initiatives in support of the organization s growth goals and reputation. Hours are Monday - Friday 8:00am - 5:00pm. Company offers 401(k) with match, dental, life, health, vision, and PTO.
Responsibilities:
-Interpret business objectives and develop successful marketing campaigns from idea to execution
-Ensure that the organization's message is clearly defined and distributed across all channels and targeted audiences
-Coordinate the organization s marketing budget
-Develop marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
-Drive the company s brand strategy
-Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
-Administer the company s digital marketing program, including social media, internal website, and email campaigns to ensure brand consistency
-Create copy, source copy, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications
-Manage marketing distribution channels including website, email, social media, and print
-Manage online reputation for the agency and individual locations
-Generate positive online reviews and respond to reviews
-Design print ads, flyers, emails, and websites
-Maximize website performance, track keyword rankings, and implement SEO strategies
-Approve and track to budget marketing expenditures
-Understand and guide efforts in graphic design as well as website creation and maintenance
-Build and manage a network of reliable external agencies and marketing professionals to supply marketing services
-Conduct market research and stay abreast of competitor positioning
-Manage co-operative advertising programs with insurance companies
-Support sales in new business development initiatives
-Manage marketing team
