Company in the Health and Beauty industry is looking for a Marketing Project Manager to join their team.
The company is located in White Plains, NY - Hybrid Schedule (3 days in the office, Tuesday, Wednesday and Thursday). Company offers Health, Dental, Life and supplemental Disability Insurance, 401k (50% match up to 5%), 15 days accrued PTO, Work From Home Policy.
Overview: Rapidly growing world-class manufacturer providing high-quality, effective products for health and wellness is in search of a Marketing Project Manager. This candidate is to identify and develop quality designed, high-performance products for market launch. It requires consumer/customer insight and technical product development skills to understand how to create exceptional products best serve the end user s needs and win in market. The Product Manager manages a portfolio of store brand products for their evolutionary life cycle: facilitating sell-in, rolling out new products across various customers, responding to customer requests, managing product testing and reporting, among other duties.
Responsibilities:
Product Management
- Manage a portfolio of private label (store brand) products through their evolutionary life cycle
- Roll out new products across various customers: Develop and negotiate copy, work with the Creative Team to approve copy and graphics, and ensure the Master Product Creative is optimized and leveraged across all customers
- Respond to customer requests, including managing product refreshes and ongoing product testing
- Identify and lead development of product improvements, cost savings, and sustainability initiatives (ex. Reformulation or new packaging; new features, claims, or graphics) from concept to execution to restage and phase-in
- Write creative briefs and provide feedback to outside vendors and Engineering on product and process improvements
- Analyze performance of new products and product improvements, making recommendations for the future
- Identify areas of growth, recommending new categories, new products, and/or product improvements
- Identify SKUs for potential discontinuation based on product performance, profitability, complexity, etc.
- Work cross-functionally with Creative, Sales, Regulatory, Engineering, Quality, and Manufacturing
- Present status updates to senior management on a quarterly basis, with smaller monthly updates
E-Commerce
- Work with our E-Comm Team to expand and manage our portfolio of Premier Solutions brand products on Amazon Seller Central
- Add/ update products and manage advertising on Amazon sales platform
- Make recommendations to expand our E-commerce business (Amazon and potentially other e-tailers)
Category Management
- Conduct analysis of category, branded and private label performance (shipments and IRI data) and present to senior management in quarterly update meetings
- Provide analysis of category, branded and private label data and trends for customer sales presentations (as needed)
- Share update and maintenance of online product catalog
